It was another disappointing weekend at the 2025 box office. We go out of rough part in March, which shows movies as wrong and right, right, With "Novocain" and "Black Bag" that recently led the worst weekend of the year. All eyes then turned to Disney to hope to save the day with their live remake of Snow White, starring Rachel Zagler ("Western Story") and Gal Gadd ("Wonder of Woman"). I am sorry that I can say, this was not like Disney's 2010 Remeans who have been doing business on gangbasters. Instead, it's a complete bomb.
Director Mark's "Snow White" opened about $ 43 million at home, coming in far below the projections it debuted in the $ 50 million range. To be clear, even that would not be great for Film with a production budget north of $ 250 million. Disney needed this to be a hit. To deteriorate things, re -examining the classic fairy tale has also dropped abroad, attracting only $ 44.3 million for a global start of $ 87.3 million. It was far below the expected $ 100 million or so it was scheduled to head to the weekend. Prohibition of a miraculous turnaround as "Mufasa: King Lion" ($ 35 million on the road to $ 718 million worldwide), this will be a disaster.
So what went wrong here? Does Disney Remake Machine expire on gasoline? Is there any hope for a twist in the coming weeks? We look at some of the biggest reasons why Snow White bombed the box office in his debut. Let's get into that.
The audience was not enchanted by Snow White
As is often the case, critics can affect the performance of a given film. However, the audience themselves who eventually decide the fate of the film. In this case, the critics were very soft on Snow White and the viewers seemed to have reduced it with an answer that could best be described as "me". In the Pandemic era, the cinema bar for the average person should be much higher than "me". None of the indicators we currently suggest a word for the mouth will do this, properly in the coming weeks.
The film is currently wearing a pretty terrible rating for the approval of 44% of critics of Rotten tomatoes. The result of the audience is better, sitting at 74%, but it is more than the result "wait for it" at best. To that end, the remake earned a not so great B+ Kinoskur. The $ 250 million films really need 90% grades and grades to get and build the type of buzz that it can wear for weeks at the end. This is not the case here. /Movie Winnie Seibard wrote "Snow White "is" better than expected but still pretty beautiful "in his review. Not exactly glittering approval, much less recipe for success.
Snowy live with action was too expensive
This is not a rocket science, but it is no less true: "Snow White" was too damn. This is a growing issue in the industry for years, but too much Franchise films and Tentpole blockbusters are not victims of control budgets. This was the latest case. The pandemic certainly did not help, nor the literal years of delays and significant reshapings. Remember, recording initially wrapped in this more than two years ago. Disney has been dealing with that behind the scenes for some time. All this adds, and, in this case, resulted in a forbidden price.
Even a decade back when Disney live remake of live in Disney hit theaters in 2015, he did so with a $ 95 million budget And it looked amazing. It was also a great success, taking $ 542 million worldwide. It certainly helped critics to be on the side of that film, but a relatively reasonable budget acted as something on an insurance policy. In this case, Disney is likely to need global transportation conservatively in the $ 600 million range to break. At this speed, it will not approach that number.
That does not mean that the lower budget would suddenly increase the opening of weekend numbers on this film, but those numbers would not be so missed. At the box office, it's all relative. That relativity is important at such moments.
Controversy did not help Snow White a little bit
There will always be a certain level of debate when it comes to online discourse, which affects the real world of film film in the box office. However, in the case of "Snow White", the various controversies that arose around it certainly did not help. This is not the place to overcome all of them in detail but Rachel Zagler's casting in the lead role was filled with pure toxic response From certain angles on the internet. It's just for beginners. There is also the question of the open political views of Zagler and Gal Gadd, which always makes the issues of hot buttons.
Elsewhere, Peter Dinklage was critical of portraying the elves in Snow White, that didn't help either. Things have become so loud at one point that by the end of 2023, The rumors began to grow that Disney would cancel the movie together. That wasn't true of course, but it only needs to be shown how widespread all of this negativity on the internet. As a result, the press tour of the film was a little muted, only the selected press members were invited to the premiere, and Disney seemed to know there was little grenade on his hands. None of this helped when it comes to efficient sales of the films.
Snow White is not the king of the lion or the little mermaid
Disney earned a lot of money from similar live remake with action From its animated classics in the last 15 years, starting with Tim Burton's hit of $ 1 billion in Alice in Wonderland. But what we have seen is that the vintage classics, such as "Pinocchio" or "Dambo", do not result in great success stories such as favorites of the 1990s, such as "Aladdin" or "Lion King". Jonon Javre's "The Fion King" made more than $ 1.6 billion And it was one of the highest films ever at that time. In the "Snow White" case, it is likely to land much closer to Dambo ($ 352 million).
Even the "Little Mermaid" remake opened at $ 118 million domestic During the four-day Memorial Day weekend in 2023. Finished with $ 569 million Globally, it was not only considered a great success because of his $ 250 million budget. In any case, it was another example of popular headlines in the late 80's and 90's with a nostalgic audience. Surely, "Snow White and the Seven Dwarfs" since 1937 is a lasting hit for DisneyAlthough it is an extremely important part of the history of the cinema. But it did not automatically make him a good candidate for a remake, especially when the film was not critical.
Disney will not stop making these remakes, but if it deals with other titles of its golden age, the studio should hit things from the park. The washing film will not reduce it in these cases, while it can be with something like "Aladdin" or "Mufasa".
Viewing habits have changed and it is impossible to ignore
Looking at a bigger picture, Disney faces a problem that exceeds one movie - as is Hollywood in full. "Snow White" faced virtually no competition, as Robert de Niro's crime "Alto Knight" was absolutely moving in his debut. This film also had a completely clear runway to work both home and abroad. However, he could not clear $ 50 million in North America. It is a huge problem and it all comes back to the idea that audience habits have changed dramatically in the last few years.
Five years ago, the pandemic forced theaters around the world to close. The recovery is slower than everyone expected and thanks to the arrival of VOD, the rise of streaming, and 4K TVs are cheap, among other things, we may never reach pre-candidate levels at the box office. Case in case, box office in 2025 is already 2024 at the same time, which is lagging behind 2023. We are at the head in the wrong direction and movies that once seemed to be reliable bets are no longer automatic hits. There are no easy answers, but "Snow White" is, for a moment, at the center of a much bigger question; That's very certain.
"Snow White" is now in theaters.
Source link