According to a report published today in InformationApple TV+, streaming media service created by the 2019 tech giant, announces an annual loss of $ 1 billion. While Streamer beginners are expected to fight in the beginning because they build their subscriber base and the original programming library, they need to be directed to something that is approaching profitability for six years inside. For example, for example, Comcast peacock, which began in 2020, went from losing $ 2.5 billion in 2022 to $ 372 million in 2024. It is still a burden on red ink, but at least they lose money in the right direction.

Well, why is Apple TV+ still bleeding so much money despite being home to so popular and/or Celebrated series as "cutting off", "Ted Lasso", "Morning Show" and "Diminishes?" And why doesn't Apple give up on it?

It is a bit of a mystery, and it should be a sad comment on the state of the entertainment industry that a company can blow over $ 1 billion for a calendar year and not be closed immediately. But Apple is not a media company. Like Amazon, they play according to different rules from the rest of the streaming industry. And while shareholders can be shaken by one of the company's divisions to routinely set false numbers, until Apple's business is noticeable as a whole, there is no real incentive to do something drastic.

Initially, Apple wanted the Apple TV+ as a generator of original content that would not be seen on licensing problems through third -party distributors. Given how long it takes to generate enough movies and TV series to consider the value of subscribers, this approach was condemned to condemnation from the beginning. Apple TV+ eventually added vintage shows à la competition while hitting deals with Jimim Jenson for the company Fragl Rock's rights and the peanut franchise for the exclusive distribution of their classic animated titles.

Apple TV+subscriber figures have begun to improve - though, at present, their 45 million subscriber base is far behind the nearest 77.5 million users. Netflix is ​​still at the top of the heap of 301.6 million subscribers, and no one can find a striking distance soon.

If you are iousubopite about what can make a hit series as "Severance" in terms of losing new subscribers, the independent research firm antenna estimates that the show targeted by Ben Stiller added two million new users. It's a large number for an individual series, but for Apple TV+ overtaking Paramount+ and start up to $ 1 billion in annual loss, they will need more buzz products like Seavance every year.

Is there anything on the horizon suggesting that Apple TV+ can increase those subscription numbers?

Apple TV+ is aggressive in signing deals with popular actors such as Reese Witherspoon, Ennenifer Aniston and Natalie Portman, and they got an unobtrusive series Vince Gilligan starring Rea Sehorn at some point. The Film Front has more pisses with the upcoming editions of The rosy drama of Josephoseph Kosinski "F1" In Brad Pitt's actress, Spike's "highest 2 lowest" thriller starring Denzel Washington, and the adventure of Athonatan Goldstein and the adventure of Francon Francis Daily Maide with Ryan Reynolds. The only disadvantage of this approach is that some of these films will be published before the creek exclusively on Apple TV+.

Meanwhile, as long as Apple CEO Tim Cook decides that his flow money, ways loss is indelible, he is likely to adhere to his standard work procedure, and that is to neglect the red ink while celebrating that Emmy and Oscar wins his company: "Koda" was the first film released by Strimmer to win the Academy of Best Picture). Given that Apple made $ 391 billion during the last fiscal year, that $ 1 billion was a drop in the bucket. As long as the company continues to finance essential (if non -commercial) films by master directors such as Martin Scorsese (whose brilliant "killers of the flower moon" desperately needed the involvement of Apple to be done according to the director's exact term), I don't even care. Is not Our money.