The Great Christmas Movie is a box office disaster saved by corporate greed.

as if Jonathan Klotz | Published

If so, people can argue Die hard Whether it's a Christmas movie or Hallmark or Lifetime has a better Christmas catalog, there's no arguing that nothing compares when it comes to Christmas. It's a wonderful life.. A Christmas staple for generations, the 1946 film starring Jimmy Stewart is not only the greatest Christmas movie, but one of the best movies ever made. However, if the copyright had not expired in the 70s during the television viewing, it would have been lost forever.

A box-office disaster

Enter Jimmy Stewart It's a wonderful life.

It's ironic that the film is about to take a dark turn as he feels he has nothing to live for until his guardian angel saves him and shows the difference he has made in the world. Unless Clarence the Angel came to the rescue, desperate network executives were looking for a cheap way to fill airtime and copyright B. It's a wonderful life. It's out of date, it can be played multiple times every Christmas season and cost them nothing (only royalties to adapt the original story it's based on). The greatest gift). Before constant reruns and networks hailing the film as a Christmas classic, it was known as a box office flop.

It's a wonderful life. For the production company RKO, more than $500,000 was lost in 1946, or more than $8 million when adjusted for inflation. The film grossed $3 million at the box office, barely beating its Christmas counterparts. Miracle on 34th Street. Considering the respect the film holds today, it's amazing to see in retrospect that no one cared in 1946.

Hated by critics

A scene from It's a wonderful life. Where George Bailey meets Mr. Potter

Over the years, It's a wonderful life. It went through ups and downs with the public, every few years the film would be criticized for not being good enough, then re-reviewed, then torn down again, in a never-ending cycle. Criticism and cynicism. In the year Critics felt the same way in 1946, most of whom praised both Jimmy Stewart and Donna Reed for their performances, but criticized the film for its schmaltzy plot, a year after its most optimistic and devastating conflict ending. In human history.

It's a wonderful life. We follow Jimmy Stewart's George Bailey as he hits it off with the evil banker Mr. Potter, played by Lionel Barrymore, and yes, he's Drew Barrymore's great uncle, with money and land rights. That's the bulk of the movie, a bold decision that pays off when George wishes he'd never been born, and Clarence the Angel makes his wish come true. Now, no matter how hard his life seems, we see that the world was in a worse place without George, and no matter how you feel about the film, the message behind it is important.

One person makes a difference

Happy ending It's a wonderful life.

Christmas It's a time of joy and time to catch up with loved ones, but it's also one of the most stressful times of the year for people who feel like they don't have family or friends and start to wonder what the world will be like. Without them. It's a wonderful life. He confronts this head on, and finally, it's clear that someone can make a difference, and the world better find it in George Bailey. No matter the year, no matter what has happened since 1946, that message of your cause, of making a difference, and of the world being a better place with you, still resonates.

even if It's a wonderful life. It was salvaged from the scrap heap by cheapskate network executives, and artificially marketed to become a Christmas classic that, ultimately, is recognized as one of the greatest movies ever made. The 1970s marketing campaign was no lie. It was early.

You can stream It's a wonderful life. Free today, including a short version on Amazon Primeor the full version is on. Roku channel.




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