Meta's Threads app has now grown to 300 million users, and more than 100 million people use the service every day. Mark Zuckerberg announced a new phase Saying "Strong momentum of threads continues" on Threads.

Zuckerberg has done it many times Threads has a "good chance" of becoming the company's next billion-user app. Although it is still quite far from this goal, its growth is accelerating. The app hit 100 million users last fall, and that's it in early November. Elsewhere, Apple announced Threads app in 2024, following Apple's top-ranked shopping app Temu.

The coming weeks could see some big changes for Threads as the Meta looks to capitalize on this growth. The company reportedly plans to begin testing with the first ads for themes in early 2025. in Information.

Threads isn't the only app trying to bring back the "public square," as some longtime users have. The platform, now known as X. Bluesky, has also seen significant growth recently. The decentralized service nearly doubled its user base in November and is now over . (The company has never disclosed how many of its users visit the site.) Although still smaller than Threads, Meta has apparently taken inspiration from some of Bluesky's signature features in recent weeks, including its adoption. and .