The conversion of cow's milk has been established for many years. In 2021, Emily Sundberg wrote for Grub Street that – at least anecdotally – full milk returned, with public sentiment plant-based milk began to curdle in coffee shops and online, unlike almond milk in hot coffee. Sundberg mentioned a tweet: “Hot girls reject alternatives and go back to basics.”
Although a 2023 Purdue University analysis found that The sale of dairy milk, in fact, decreased between 2018 and 2022, at least at the level of vibes, cow's milk saw a wave of new champions.
This year, “why I went back to whole milk” videos went around. So are videos of “milk mukbangs,” where creator Peggy Xu scoops thick cream over bottles of Straus Creamery milk, causing sales surge for the longtime California dairy. In an episode of the very popular video series Subway Takes, comedian Danish Maqbool claiming that “America has gone soft since we stopped drinking whole milk.” On TikTok, that clip now has over 8 million views and 1.3 million likes, with commenters signing things like: “She's actually telling the truth,” and “Organic Whole Milk is new wave.”
Some of the renewed interest in cow's milk seems to be fueled by a growing fear of ultra-processed foods, which a key talking point this year. Cow's milk is natural, its fans claim, unlike non-dairy milks that contain oils and additives. the increase in raw milk took this distrust of food processing and the federal government to the next level, despite the fact that bird flu has recently found of raw milk, cause California DECLARE a state of emergency.
Robert F. Kennedy Jr ascension as President Trump's pick for secretary of the Department of Health and Human Services only emboldened raw milk drinkers, along with Kennedy QUOTATIONS raw milk as one of many items aggressively suppressed in the FDA's “public health war.”
Dairy milk has become a kind of cultural flag, especially among conservatives. That Ballerina Farm Hannah Neeleman — who is probably the most famous face of the moment tradwife moment – have a successful year corresponding to it. Although the video in question was uploaded in 2022, one of Neeleman's lasting images is his. making mozzarella cheese from scratchusing raw milk from his own farm, with his children – he has eight – can be heard in the background. Through milk, farming, and family, Neeleman offers a conservative fantasy in the lives of Americans who are passionate about a society that shifting to the right.
For the trad-leaning types who postulate X about “Western civilization,” the tradwife, whose feminine aesthetics often conjure up milkmaids, continues to represent the kind of culture they see as needing protection. Consider a famous trad influencer called “Gwen the Milkmaid”: A former OnlyFans model, she now proclaims “faith, feminism, (and) holistic health” and shills “weed-fed skin on skin.” (It was a big year for cattle, in general: Tallow, too, had briefly just recently and so READY to rise more.) To continue this connection between milk and womanhood, milk is also produced one of the biggest trends in women's perfume of the year.
Naturally, this led to the last gasp of the year in adjacent milk talk when the conservative women's magazine Evie released its “raw milkmaid dress” last week. The dress description reads: “Designed in the French countryside and inspired by the hardworking dairymaids of 17th century Europe, The Raw Milkmaid Dress is handcrafted from luxurious organic cotton and 100% feminine energy.” It's not exactly moderate either, which highlights the fact that for all the milk's ties to family, tradition, and purity, the whole milkmaid thing seems at least a little tied to sexual fantasy as well. Of course, academics argued thatespecially in Western society, milk is a symbol of female sexuality and thus becomes “sexy” itself.
And with that we can wrap up what appears to be the last big, sexy milk moment for the year: the upcoming movie Baby girlin theaters on Christmas. Baby girl centers on a CEO, played by Nicole Kidman, who struggles with her own desire and begins to explore the submissive fantasies she's been hiding all her life after meeting one of her company's new interns.
At some point, as part of this new dynamic, he was in public took a large glass of milkso thick and white it was unmistakably meant to be dairy. Although the production eventually switched to using dyed water, shooting the scene involved drinking “a lot of milk,” Kidman said in an interview. Hot girls are like the canary in the coal mine.